What We Do Best

Our Services

At Kung Fu Data, we are all about data, getting the most out of data, churning out powerful data that can tell, for example, the exact market share of a brand or how much revenue a big reseller is doing.

Increased Success Rate

We use data to level the playing field in China and to increase client success rates. We achieve this by empowering our clients to dig into the historical activity of consumers, merchants, products, and brands to see how aggregate daily changes impact business.

Trusted & Strategic Partnership

As a leading data analytics and optimization partner for China’s top digital marketplaces TMall and JD (Jing Dong), we use our cutting-edge data intelligence tools to offer our clients complete transparency and accountability with full time dedicated resources.

Optimization & Brand Control

We are experts in online flagship optimization and brand control. By analyzing and interpreting data, we reveal a consumer’s true wants and direct targeted ads to them. We work with a select portfolio of brands from around the globe to driving revenues to No. 1 in their category.

TMall Specialists

We provide comprehensive TMall service including key account activation, third-party auditing, re-seller oversight and performance management.

Our Mission

We aim to help overseas brand with data strategy in China. The size or scope of a client’s business outside China has no impact on our decision to provide assistance. More than half of our work is with small to mid size organizations whose brands have become popular in China by accident through travel retail, tourism and grey trade.

We are very good at what we do, but don’t just take our word for it. See for yourself what our clients have to say about us.

“The GRIN is known for inviting experts into its community. KFD provides a credible source of advanced strategy in China which helps our members better understand how to approach the largest market opportunity in the world. After spending years of listening to bland, simplified versions of how to do business in China, KFD provided a real data-driven look at what is required with real world examples of how they helped brands perform.”
CARL MILLER, FOUNDER, GRIN LABS
“What Kung Fu Data does offers considerable value to my clients. It is one of the best decisions I’ve made in China. When we give joint presentations, they are fun and valuable…I really learn something.”
MARK RAY, DIRECTOR - CONSULTING, SOVEREIGN
“The most awesome, intelligent firm I’ve ever sat in a room with…and they tell the truth.”
MARC HELMAN, MANAGING DIRECTOR, ICON BRAND GROUP
The most reliable man I came across so far in China.”
RICHARD GUDAJ, CO-FOUNDER, PAI GROUP LTD
“We chose KFD because of the (1) power of real Tmall data, (2) strong expertise of the team and (3) very fast response with high service level. We realized that brand flagship stores are where our clients should focus. And we gain lots of insights on how to optimize store management from operations to required talent.”
JESSICA DAI, PRINCIPAL, BAIN CONSULTING
Kung Fu Data is the most advanced in the space, gathering insights that our company did not even know were possible. China continues to be a hot market for U.S. organic products, and having specific data to better understand the customer is crucial for tapping into this prime customer group.”
MONIQUE MAREZ, DIRECTOR, INTERNATIONAL TRADE, US ORGANIC TRADE ASSOCIATION
“We trust KFD to deliver strong brand positioning in China ecommerce …and that is exactly what they do.”
JESSIE JIANG, GENERAL MANAGER, LACTALIS GROUP
The decision to work with Josh has been life changing for me. His involvement and support has directly resulted in my business pivoting into a new and highly successful direction. Josh is great at asking questions, digging into details and then actually taking action. He takes things to heart with a true desire to see and help others succeed. I have experienced this multiple times. And it is a great part of his character.”
AARON CHANG, FOUNDER, CEO, JING DIGITAL
Kung Fu Data’s inside relationships and professionalism helped us launch 3 Tmall flagship stores with key account status…even though this can often be quite difficult. Despite hiccups in our own supply chain, we even got invited to Singles Day (11.11) for an excellent first performance.”
GRACE ZHANG, RETAIL DIRECTOR, PRESIDENT
Josh has a great wealth of knowledge and a great network. I know there's always someone I can call up who can help me in regards to the China marketplaces, TMall, business connections...and advise on life.”
PATRICK DELOY, DIRECTOR, CO-FOUNDER, BLUECOM GROUP
Kung Fu Data came at the right time to launch our Tmall flagship store, a branding strategy aligned with our goal to be the #1 most recognized disposable glove brand in China. Tmall often restricts or blocks entry for smaller companies. We all feel a great decision was made.”
CHANDLER WU, SALES DIRECTOR, AMMEX INC
Kung Fu Data helped Beats better understand Tmall analytics and supported an optimization push that paid real dividends.”
BEN WALTERS, MARKETING DIRECTOR, BEATS BY DRE (CHINA)
Kung Fu Data has a treasure load of actual Tmall transaction data, along with competitor information, pricing, sales history and seasonal trends. They provide valuable guidance on selecting the right partners and for determining the potential viability of your product inside China.”
KEITH SCHNELLER, MD OF EBRIDGEASIA, FMR USDA CHIEF
Kung Fu Data are the go-to guys when it comes to understanding the e-commerce landscape in China and its opportunities for international brands. Their data driven approach guarantees unbiased and objective feedback which is the only true guarantee you need when it comes to operating an e-commerce platform in China.”
PABLO MAURON, MANAGING DIRECTOR, CHINA, DIGITAL LUXURY GROUP
“BWG Strategy hosts over 1,500 events with over 25,000 unique executives joining per year. We were looking to find a China eCommerce marketplace integration partner. Luckily, we came across Kung Fu Data. The ROI we have had since commencing the relationship with Josh is remarkable.
In the 3 years of building out our network of executives, I can say with the upmost confidence that Josh and his team have been one of our best content contributors to date. Kung Fu Data has taken our China eCommerce focused discussions to the next level with the content they provide and the relationship has proven to be invaluable.
Working with Kung Fu Data has allowed us to scale our business in areas that were not possible to reach prior to working with Josh. I would highly recommend working with Josh to any brand / company looking to expand their operations in China.”
BILL WILLIAMS, PRESIDENT & FOUNDER, BWG STRATEGY LLC
“Josh has a very high level of knowledge on e-commerce in China. And Kung Fu Data was critical in our overall analysis and helped us successfully land our recommendations. This in turn reflected positively on me.”
JAMES GRIGSBY, SENIOR DIRECTOR - RETAIL EXPANSION STRATEGY, ADIDAS CHINA
“In China, what is really difficult is to find data you can TRUST AND strong analytical capabilities you can rely on. Kung Fu Data has the capabilities, tools and teams to ensure the truth and transparency I need to run JJVC business online. As a business leader, it gave me the confidence to start believing again in the data and the source of information. Kung Fu Data saves me a lot of time and effort in a market where speed and reference checking is essential.”
ANNE DUMESGES, DIRECTOR, MARKETING AND ECOMMERCE, JOHNSON & JOHNSON VISION CARE
Kung Fu Data offers sharp insights and fresh, yet practical angles at e-commerce, instead of the beaten tracks or old school ideas. The New Zealand executives participating in our program gained a lot of clarity about China's complex e-commerce marketplace and a new approach to developing their commercial strategy as a result.”
HELEN RONG, NETWORK MANAGER, NEW AEALAND TRADE ENTERPRISE
The impact of Kung Fu Data on Bayer is huge: (1) in terms of deliverables, Kung Fu Data is able to fulfill the operational requirements raised by Bayer and show expertise and added value in all aspects of ecommerce operations, which are things we lack internally; (2) I also believe what we have overcome proves that your team is flexible to changes which we also appreciate at Bayer.”
ZOE PENG, ECOMMERCE MANAGER, BAYER CONSUMER CARE

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