KEYNOTE: Why You Must Brand Your Way Into China
Thursday, November 7th
I’m back on stage this week speaking to 1000 digital entrepreneurs with global ambitions.
DirLabas Conference & Expo is the kind of start-up conference where you know you will be inundated with good ideas.
…the energy is PALPABLE and the organizer, Mounir Elabridi, is a humble superstar.
Only digital and ecommerce. Peer-to-peer learning, simply workshops and case studies by the guys and gals who do it…globally.
I’m honored to have a chance to share with young China hopefuls and reveal some borderline “controversial” new material.
For 6 months, we’ve been deep into point of interest…mapping the exact moment(s) when a brand reaches a tipping point.
While it’s easy take credit for someone’s success, few can prove they had anything to do with it.
And even fewer can show you HOW it is done…until now. We figured it out by studying brands whose time is precious.
They are both new to the world AND to China.
Another interesting point? None are Chinese brands.
They are global brands and their path to success here isn’t what you think.
For those with an insatiable curiosity (and time to spare,) please join me: dirlabasexpo.com
Hope to see you 🙂
#China #eCommerce #Conference #Brands