What is Singles’ Day? What is Double Eleven / Singles’ Day? Double Eleven is China’s largest online shopping day which happens every year on 11 November. In English it’s sometimes referred to as Eleven-Eleven (11.11), “Singles’ Day” or most frequently Double Eleven, which is the literal translation from Chinese (双十一). Contrary to what a lot …
How Product Sizing can make or break a brand in China How Product Sizing can make or break a brand in China “Wrong size or color” is the top reason given for returns on Tmall For a fashion brand, controlling the return rate is at the core of its success. This is because all stores …
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The Ultimate China E-Commerce Marketing Calendar China’s shopping festivals can make or break your year. That’s because they aren’t just about getting a good deal. Some are testing grounds for bigger events and even minor holidays can supercharge product listings, help increase visibility in search while also propping up revenues in an otherwise ho-hum month. …
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China’s 9-9-6 Work Culture: Everything you need to know – INFOGRAPHIC What is 996 Work Culture? 9-9-6 means working from 9am to 9pm, 6 days a week. This work schedule is very common in China, especially in the tech industry. While 996 itself isn’t surprising in modern Chinese work culture, billionaire Jack Ma’s comments about …
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No Questions Asked: How Chinese consumers scam Tmall and JD stores and what you can do about it Imagine you get a huge spike in orders. Thousands received into your Tmall store backend for no good reason. You’re not running any special promotions, there’s no major shopping festival like Singles Day on the horizon, no …
The Olympics are Pushing Consumers to Buy (And It’s Only Just Begun…) The 2022 Winter Olympics are underway in Beijing, and they’re already creating a buying frenzy. The coat that Xi Jinping wore during his speech at the opening ceremony, sold out in minutes on Taobao. And this isn’t your typical impulse buy. The jacket …
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Louis Vuitton Draws Crowds with Takeover of Akimbo Cafe: Would you wait in line for this? Yesterday at 10:00 am there was already a line down the street for Louis Vuitton’s takeover of Akimbo Cafe on Yuanyuan Lu in Shanghai. The building looked great. I’d be keen to see what it was all about. BUT, …
The ULTIMATE Guide to China Social Media Marketing 2022 The ULTIMATE Guide to China Social Media Marketing 2022 Alex Duncan and the team at KAWO have done it again… this mega 100+ page report will give you a COMPREHENSIVE overview of the major trends and happenings in China’s social media marketing landscape in 2022. I …
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Live Streaming Tactics That ACTUALLY Work in China Live streaming is now a MUST for successful ecommerce brands in China. But how do you get the most for your money? During the first wave of this year’s 618 carnival, Dyson ranked #1 in Alibaba’s small household appliances category. Check out the infographic for in depth …
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The World’s Top 13 B2C E-commerce Companies (Spoiler… Alibaba Dwarfs Amazon) Want to know who’s on top? Of the top 13 e-commerce firms worldwide, FOUR of them are from China… with Alibaba topping the list. Second place doesn’t even come close. Alibaba’s GMV in 2020 was DOUBLE Amazon’s. Check out the full list below…