BRAND OWNERS I’m in London the week of March 11-15 to speak at Retail Without Borders, the best connection to top online marketplaces & cross border experts.
This year’s keynote is, “Why Brands Struggle With China Ecommerce.”
The organizers asked me to share (openly) all the things that go wrong with China ecommerce launches & what can be done about it. Call it an “insider’s playbook.”
If you are keen on China, this is your chance to witness a litany detailed execution failures on Tmall & JD. Casework includes missed opportunities, poisonous agendas, flawed thinking, incompetence, sabotage, theft & other mischief.
You’ll see that most brands lack the inside knowledge, skills & resources to build a sustainable online presence. They make costly mistakes. They choke on red tape & local nuances. They hire charlatans or get trapped in bad partnerships.
Simply put, they don’t understand the China ecommerce game…and they lose.
…But it doesn’t have to be that way.
From strategy and structure to activation & optimization, I’m going to explain the fine points of what it takes to win in China’s fast moving marketplaces. Do come 🙂