BRAND OWNERS I’m on my way to London to speak at Retail Without Borders. I must say, after being confined during the ongoing Coronavirus outbreak, a small return to “normal” life will be welcome.
There’s a reason I can’t wait to return to this conference year after year…peer-to-peer learning from the best in cross border expansion who know how to enter new markets seamlessly.
I’m honored to have a chance to be amongst such a talented lineup and reveal some borderline “controversial” new material.
For 6 months, we’ve been deep into point of interest…mapping the exact moment(s) when a brand reaches a tipping point. While it’s easy take credit for someone’s success, few can prove they had anything to do with it.
And even fewer can show you HOW it is done…until now. We figured it out by studying brands that are both new to the world AND to China.
Another interesting point? None are Chinese brands. They are global brands and their path to success here isn’t what you think.
KEYNOTE: Brand Your Way Into China
Friday, February 28th
London’s QEII Centre
PS: If you are in London but can’t attend, drop me a note…grab a coffee instead?
#RWB2020 #London #China #InternationalBusiness #ChinaBusiness #Brand #Success #eCommerce