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How This Brand Positioned Itself in China as a Lifestyle Icon Resonating with Youth and Electronic Music Culture
What Lies Ahead for Overseas Sports Brands in the Chinese Market in 2025?
Dopamine Marketing: The Dominant Trend of 2025
China’s Clothing Industry Quietly Rebounds in 2024
2025 Sports Industry Marketing: Focus on Deep Consumer Insights for Sustainable Growth  
True Religion, a US Fashion Brand with Two Bankruptcies, Plans to Enter the Chinese Market in 2023 
Gorpcore Outdoor Style Wins Over Young Middle-Class Chinese, Alongside Yoga Pants and High Fashion
The Rise of “Fashion + Coffee” Pop-up Stores in China
Why Are Women’s Sportswear Sizes Getting Smaller in China? 
Insights into Chinese Consumers’ Imported Good Consumption in the Post-Pandemic Era