Live-Streaming a Key Part of 11.11 Global Shopping Festival in 2019
In a recent article by Reuters, we discussed how live-streaming has become a key part of Alibaba’s 11.11 Global Shopping Festival, also known as Singles Day. Here’s an excerpt:
“Over half of merchants on its Tmall marketplace used live streaming to sell products during the event, and sales generated through the medium surpassed 10 billion yuan at 8.55 a.m. (0055 GMT), Alibaba said.
Nearly all our brands have opted for livestreaming promotions sometime this year,” says Josh Gardner, who helps overseas companies sell products on Tmall as CEO of Kung Fu Data.
“It’s more entertaining than browsing through a product detail page. Traffic from livestreaming is easy to convert into transactions, and Tmall has supported stores that run livestreaming activities with resources.””
Read the full article here: https://www.reuters.com/article/us-singles-day-alibaba-sales-idUSKBN1XK0HD)
#Tmall #Alibaba #SinglesDay #Double11 #GlobalShoppingFestival #China #eCommerce
Live Updates and Sales Data for 2019’s 11.11 Global Shopping Festival (Singles Day)
Singles Day is well underway. This year, Tmall has recorded $26 billion USD after just the first 12 hours! If you’d like to keep up with real time sales data and event updates check out https://www.alizila.com/
More to come tomorrow…..
#China #eCommerce #Tmall #Alibaba #Taobao #SinglesDay #GlobalShoppingFestival #Double11
Tmall Announces New Tools for Singles Day 2019 (Part 2)
At conferences for merchants held earlier this fall, Tmall category managers also shared various tools for 11.11 and encouraged all merchants to use them to increase engagement with consumers. In the coming days, we will share the new tools, their features, and how they can be of use to merchants and store operators.
Xinkebao-First-time customer targeting tool:
New audience targeting tool specifically designed to acquire new first-time visitors.
Some of its features include:
-accurately targeting new potential customers -exclusive deals only for new customers.
-Hongbao (lucky money) offers for these new customers -special coupons for first-timers that can be redeemed in a few separate purchases, encouraging people to come back again for another purchase later on.
Stay tuned for information on the other exciting tools Tmall is unveiling for this year’s Double 11.
#Tmall #Taobao #ALibaba #SinglesDay #Double11 #China #eCommerce
Why Douyin Taobaoke is All the Rage
It’s not just because there are over 300 million daily active users spending an hour each day swiping through videos. Obviously, where there’s traffic, businesses will want to get exposure.
Douyin is unique because it is known as the FAIR platform for content creators. You don’t go viral just because you’re famous somewhere else or have high budgets for video production. The platform decides what is good content, so anyone with a smartphone CAN build a large audience as long as they consistently publish GOOD content and stick to their specific niche.
Douyin also made the monetization part super simple with its Taobaoke integration. Viewers get a seamless transition from watching a video to buying directly from Taobao.
Content creators with moderate success can already turn their content into a successful ecommerce business, with close to zero overhead. It’s the new thing everyone wants to do to get rich.
Our new report will show you exactly how Taobaoke affiliate marketing works for Douyin, how it has evolved to reach today’s “Douyin ecommerce era” and what this means for brands. Get your full report here: https://mailchi.mp/930caee31394/chinainsideremailsubscription
#China #Tmall #Taobaoke #Douyin #eCommerce #NewRetail #FreeReport
There’s a new gold rush in China ecommerce and most brands are not yet a part of it.
This is what happens when you put the largest ecommerce marketplace together with the video platform where China’s people spend most of their smartphone screen time.
China’s most popular short video app, Douyin, has become the place where everyone wants to make money. The app is so addictive that people spend 56-73 minutes per day watching clips that are under a minute long.
Last year, Douyin made an app update to allow content creators to link directly to Taobao. Since then, more and more millionaires have emerged from this platform ….
And this has completely changed the game for Taobaoke, Taobao’s affiliate marketing program. Affiliates earn a commission for every sale they bring to Taobao stores and Douyin became the perfect place for them to do their work.
Our new report will show you exactly how Taobaoke affiliate marketing works for Douyin, how it has evolved to reach today’s “Douyin ecommerce era” and what this means for brands. Get your full copy here: https://mailchi.mp/930caee31394/chinainsideremailsubscription
(You’ll receive the full PDF immediately after signing up.)
#China #eCommerce #Tmall #Taobao #Taobaoke #Douyin #AffiliateMarketing #NewRetail #Report