CEO’s Work Diary

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Overnight success is RARE in China

Overnight success is RARE in China

I saw an interview trumpeting the recent success of AllBirds on Alizila, the English mouthpiece of the Alibaba group. This brand is one of America’s DTC darlings. And they DESERVE their trailblazing reputation. Even in China, it is hard to argue with the success of...

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Why China May Be Recession Proof

I am constantly impressed by the fine citizens of China. As the world has struggled to navigate the ongoing recession, Chinese consumers have risen to the challenge in ways that I don’t see in the West. I think the difference is that #China is very adaptable and moves...

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China DEMANDS Humility

If there’s been one constant during my 25+ years in China….it is CHANGE. Opportunities seem to change by the minute. #Trends come and go. A category can go from on fire to ice cold overnight (and vice versa). To succeed in #China, you MUST be #humble and willing to...

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Cheated by a KOL

Cheated by a KOL

Last week a KOL agency cheated us. The KOL they recommended was fake (as you can see in the data.) I know 7000 isn’t much money. But their LIES are what gets to me. These agencies are so unscrupulous it is hard to tell the real from the FAKE. Our client picked the KOL...

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Sabotage: Your True Stories

Sabotage: Your True Stories

I recently shared our experience with sabotage in China. Competitors have gone to great lengths to try to thwart our clients. Turns out, we are far from alone. I was contacted by countless others sharing their stories of sabotage in China. From harassment by thugs, to...

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