While Chinese social media #apps may all target different consumer #demographics, there is one key thing that they have in common…

AND it’s something that #Western social media apps almost NEVER do.

Most of the social media platforms in #China are either directly integrated with #ecommerce marketplaces or have an ecommerce component within them.

I’m not talking about having a “link in bio” to purchase things. Viewers can see and buy products on social media WITHOUT ever switching apps.

It’s not just for the young. It’s not just for #WeChat. It happens everywhere.

Check out the graphic below to see how diverse the demographics are across China’s top social media platforms…

#ChinaBusiness #SocialMedia #Social #Marketplace #InternationalBusiness #WeChat #Weibo #Bilibili #Tiktok