The Singles Day warm up officially started on October 21st and the impact that KOL livestreaming is having is unprecedented. In ONE night, two of #China’s top live streamers, generated over 1 BILLION RMB in deposits.
Billion… with a B.
While #livestreaming has been a growing force in #ecommerce for the past several years, 2020 has propelled it to new heights. With physical showrooms shuttered for much of the year, livestreaming became THE tool for consumer interaction.
And with numbers like this, I’d say it’s not going away any time soon…