Tmall is NOT an ATM machine and opening a store on #Tmall does NOT guarantee your success in #China.

While we can’t #guarantee results, we do take #responsibility for our clients’ #results and do our best to provide them with accurate #sales projections along the way.

We provide #forecasts that are based on hard #data during the pitch process, before store launch, every quarter, and at the start of each year.

And there’s a reason why these #updates are so frequent.
Sales #projections aren’t set in stone. As situations arise and things #change (something that seems like a constant in China) the numbers have to be updated accordingly.

For example, after launching “Brand A” in China they encountered:

– Trademark issues causing severe traffic loss
– Limited #marketing support from the brand
– No new products to launch, serious quality issues with existing products
– Fierce #competition within their category
– Not to mention… COVID-19

The result? We had to lower their sales #expectations. They weren’t happy…and are still insisting on meeting the initial targets.

Anyone have a magic wand I can borrow?

#TMallPartner #Alibaba #ChinaBusiness #InternationalBusiness #SalesProjections #SalesForecast #SalesForecasting