And there’s a reason why these #updates are so frequent.
Sales #projections aren’t set in stone. As situations arise and things #change (something that seems like a constant in China) the numbers have to be updated accordingly.
For example, after launching “Brand A” in China they encountered:
– Trademark issues causing severe traffic loss
– Limited #marketing support from the brand
– No new products to launch, serious quality issues with existing products
– Fierce #competition within their category
– Not to mention… COVID-19
The result? We had to lower their sales #expectations. They weren’t happy…and are still insisting on meeting the initial targets.
Anyone have a magic wand I can borrow?