In November 2018, D&G posted a controversial social media video which went viral due to its racist content. Within a week, nearly all of the biggest ecommerce platforms in China, including Alibaba, JD.com and Suning, pulled D&G products off their shelves.
Fast forward to June 2020… D&G is STILL blocked on Tmall.
But, Taobao sellers are getting creative.
In an effort to clear out the leftover D&G products, merchants are purchasing keywords that aren’t yet blocked by the platform….
The search index for “Dolce Cabbana” is now HIGHER than the original brand name “Dolce Gabbana”!
In China, where there is a will… there is a way!