With 60 million ACTIVE online merchants & 10 million factories selling direct, #competition is so fierce that if you don’t have a defendable position you WILL be eaten alive.
The ecosystem demands that you have an unfair advantage.
That could mean a number of things, but often it is a simple combination of meaningful exclusivity, community, influence & strength.
Can you honestly say that about your brand?
If “no,” it’s time to work on BUILDING LEVERAGE into your entry strategy.
We have a new client that “gets it.”
They may be new to the world (only a few years old), but they aren’t new to INFLUENCE…and they have mastered the art of amplification.
They’ve done it in the US & Europe.
They’re likely to do it in China.
The founder is an influencer HERSELF… with 500,000 fans in #China. She’s deeply respected and religiously followed by normal folk AND other big influencers.
So she has #leverage, not just from her own global following but by accessing everyone else’s too!
Booking Tier 1 live-streamers? Check.
Getting platform support? Done.
Collaborating with the biggest KOLs? No problem.
Forget the alligators. She can build a bridge over them and DRAIN THE SWAMP.