If you ever wonder how big organizations like Alibaba and JD think…look no further than their founding teams:

“If you try shopping in China, you’ll never forget us,” Richard Liu, CEO and founder, http://JD.com

“Data with high consumer intent is pretty valuable,” Joseph Tsai, Executive Vice Chairman and co-founder, Alibaba

Explains nearly every leverage point in those organizations. All investment decisions and attention follow in a straight line from those values.

JD uses technology to create an unforgettable customer experience, whereas Alibaba uses technology to unlock value for consumers anywhere it can.

The funny thing is…both approaches are successful in China. And I don’t think we give each organization enough credit for how well they deliver on them.

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