Almost all of our clients get #rejected on the first pass (usually for discrepant documents, or another “easy” fix.)
However, our experience is that you CAN get fast tracked and #approved by doing these things:
1. Tell your story in a way that makes sense…for CHINA.
2. Show your #investment in the project
If you are a zero, you have no choice but to show them the money. They want to see a detailed #sales plan by month, usually over a 3 year period. If you are in it for the short term or expect Tmall to be a magic ATM machine, you will be tossed out.
3. Have a REAL #brand they can see
They need to be able to look you up. Starting with China. If you aren’t there, they look to see where you are & how you fit into a larger category development #strategy. 5 years ago it was supplements, then mom & baby, then pet food, then beauty and luxury and so on.
…The rest is icing