Something #rare and inspiring this morning… a true zero-to-one #activation inside Alibaba Group’s ecosystem.

While I’m not a fan of sharing #unicorn stories (as they set the wrong #expectation) once in a “blue moon” it is SOOOO NICE to see a foreign brand have an #overnight success.

The Tmall Global team did an outstanding job supporting the #launch of Supergoop!

From monthly #amplification with China’s top live streamer and other #KOLs to enhanced visibility with platform events and recommendation engines, the efforts paid off handsomely.

Truly a job well done.

#China #ChinaBusiness #Tmall #Taobao #TmallGlobal #Ecommerce #Supergoop #Activation #Launch #InternationalBusiness #Livestream #OvernightSuccess #SuccessStory #Success