Kung Fu Insights & Perspectives

Do sales forecasts even matter?

Do sales forecasts even matter?

Tmall is NOT an ATM machine and opening a store on #Tmall does NOT guarantee your success in #China. While we can’t #guarantee results, we do take #responsibility for our clients’ #results and do our best to provide them with accurate #sales projections along the way....

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Who are the “new milk dads”?

Who are the “new milk dads”?

There’s a new group of #Chinese consumers and #brands should take note. Unlike the traditional #fathers of days gone by, the young “new milk dads” born in the #80s and #90s show different characteristics and #consumption behaviors. They follow the latest #trends, are...

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