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Elementor #3414

Virtual KOLs: Why Brands Are Keeping the Human Element In our previous article on cross-brand marketing, we took an in-depth look at the joint campaign between L’Oreal and Tencent’s Game for Peace. In that campaign, Gilly, the official virtual KOL for Game for Peace with attractive, slim and stylish looks, garnered plenty of attention in …

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Infographic showing how KFD did for Double Eleven 2021

What is Singles’ Day?

What is Singles’ Day? What is Double Eleven / Singles’ Day? Double Eleven is China’s largest online shopping day which happens every year on 11 November. In English it’s sometimes referred to as Eleven-Eleven (11.11), “Singles’ Day” or most frequently Double Eleven, which is the literal translation from Chinese (双十一). Contrary to what a lot …

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Person holding bag to make purchase

Amazon Smashed by Returns? It’s Way Worse in China on Taobao and JD.com

Amazon Smashed by Returns? It’s way worse in China on Taobao and JD The number of product returns is growing rapidly. A survey by the National Retail Federation found that consumers returned a record $761 billion in merchandise to retailers in 2021, an amount that even exceeds U.S. defence spending in 2021, at $741 billion. …

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8 Trends to Look Out For in China E-commerce: 2022 Edition

8 Trends to Look Out For in China E-commerce: 2022 Edition The world’s second-largest economy and most competitive consumer market, China has been at the forefront of marketing trends shaping the global economy. According to China’s Ministry of Commerce, sales of consumer goods reached $6 trillion in 2020. Home to major online e-commerce platforms such …

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The ultimate China e-commerce marketing calendar

The Ultimate China E-Commerce Marketing Calendar

The Ultimate China E-Commerce Marketing Calendar China’s shopping festivals can make or break your year. That’s because they aren’t just about getting a good deal. Some are testing grounds for bigger events and even minor holidays can supercharge product listings, help increase visibility in search while also propping up revenues in an otherwise ho-hum month. …

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Infographic showing the implications of China's 996 work culture

China’s 9-9-6 Work Culture: Everything you need to know – INFOGRAPHIC

China’s 9-9-6 Work Culture: Everything you need to know – INFOGRAPHIC What is 996 Work Culture? 9-9-6 means working from 9am to 9pm, 6 days a week. This work schedule is very common in China, especially in the tech industry. While 996 itself isn’t surprising in modern Chinese work culture, billionaire Jack Ma’s comments about …

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Infographic about return fraud on Tmall and JD.com

No Questions Asked: How Chinese consumers scam Tmall and JD stores and what you can do about it

No Questions Asked: How Chinese consumers scam Tmall and JD stores and what you can do about it Imagine you get a huge spike in orders. Thousands received into your Tmall store backend for no good reason. You’re not running any special promotions, there’s no major shopping festival like Singles Day on the horizon, no …

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