Virtual KOLs: Why Brands Are Keeping the Human Element In our previous article on cross-brand marketing, we took an in-depth look at the joint campaign between L’Oreal and Tencent’s Game for Peace. In that campaign, Gilly, the official virtual KOL for Game for Peace with attractive, slim and stylish looks, garnered plenty of attention in …
How and where to sell in china as a brand China’s market is expected to become the world’s largest goods consumption market by 2025. It’s a market full of opportunities but with just as many challenges. If you want know how to sell in china and find success with Chinese consumers, you must understand many …
What is Singles’ Day? What is Double Eleven / Singles’ Day? Double Eleven is China’s largest online shopping day which happens every year on 11 November. In English it’s sometimes referred to as Eleven-Eleven (11.11), “Singles’ Day” or most frequently Double Eleven, which is the literal translation from Chinese (双十一). Contrary to what a lot …
Amazon Smashed by Returns? It’s way worse in China on Taobao and JD The number of product returns is growing rapidly. A survey by the National Retail Federation found that consumers returned a record $761 billion in merchandise to retailers in 2021, an amount that even exceeds U.S. defence spending in 2021, at $741 billion. …
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8 Trends to Look Out For in China E-commerce: 2022 Edition The world’s second-largest economy and most competitive consumer market, China has been at the forefront of marketing trends shaping the global economy. According to China’s Ministry of Commerce, sales of consumer goods reached $6 trillion in 2020. Home to major online e-commerce platforms such …
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How Product Sizing can make or break a brand in China How Product Sizing can make or break a brand in China “Wrong size or color” is the top reason given for returns on Tmall For a fashion brand, controlling the return rate is at the core of its success. This is because all stores …
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The Ultimate China E-Commerce Marketing Calendar China’s shopping festivals can make or break your year. That’s because they aren’t just about getting a good deal. Some are testing grounds for bigger events and even minor holidays can supercharge product listings, help increase visibility in search while also propping up revenues in an otherwise ho-hum month. …
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China’s 9-9-6 Work Culture: Everything you need to know – INFOGRAPHIC What is 996 Work Culture? 9-9-6 means working from 9am to 9pm, 6 days a week. This work schedule is very common in China, especially in the tech industry. While 996 itself isn’t surprising in modern Chinese work culture, billionaire Jack Ma’s comments about …
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No Questions Asked: How Chinese consumers scam Tmall and JD stores and what you can do about it Imagine you get a huge spike in orders. Thousands received into your Tmall store backend for no good reason. You’re not running any special promotions, there’s no major shopping festival like Singles Day on the horizon, no …