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What is Singles’ Day?
What is Singles’ Day? What is Double Eleven / Singles’ Day? Double Eleven is China’s largest online shopping day which happens every year on 11 November. In English it’s sometimes referred to as Eleven-Eleven (11.11), “Singles’ Day” or most frequently Double Eleven, which is the literal translation from Chinese (双十一). Contrary to what a lot …
Amazon Smashed by Returns? It’s Way Worse in China on Taobao and JD.com
Amazon Smashed by Returns? It’s way worse in China on Taobao and JD The number of product returns is growing rapidly. A survey by the National Retail Federation found that consumers returned a record $761 billion in merchandise to retailers in 2021, an amount that even exceeds U.S. defence spending in 2021, at $741 billion. …
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8 Trends to Look Out For in China E-commerce: 2022 Edition
8 Trends to Look Out For in China E-commerce: 2022 Edition The world’s second-largest economy and most competitive consumer market, China has been at the forefront of marketing trends shaping the global economy. According to China’s Ministry of Commerce, sales of consumer goods reached $6 trillion in 2020. Home to major online e-commerce platforms such …
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How Product Sizing can make or break a brand in China
How Product Sizing can make or break a brand in China How Product Sizing can make or break a brand in China “Wrong size or color” is the top reason given for returns on Tmall For a fashion brand, controlling the return rate is at the core of its success. This is because all stores …
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The Ultimate China E-Commerce Marketing Calendar
The Ultimate China E-Commerce Marketing Calendar China’s shopping festivals can make or break your year. That’s because they aren’t just about getting a good deal. Some are testing grounds for bigger events and even minor holidays can supercharge product listings, help increase visibility in search while also propping up revenues in an otherwise ho-hum month. …
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China’s 9-9-6 Work Culture: Everything you need to know – INFOGRAPHIC
China’s 9-9-6 Work Culture: Everything you need to know – INFOGRAPHIC What is 996 Work Culture? 9-9-6 means working from 9am to 9pm, 6 days a week. This work schedule is very common in China, especially in the tech industry. While 996 itself isn’t surprising in modern Chinese work culture, billionaire Jack Ma’s comments about …
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No Questions Asked: How Chinese consumers scam Tmall and JD stores and what you can do about it
No Questions Asked: How Chinese consumers scam Tmall and JD stores and what you can do about it Imagine you get a huge spike in orders. Thousands received into your Tmall store backend for no good reason. You’re not running any special promotions, there’s no major shopping festival like Singles Day on the horizon, no …
The Olympics are Pushing Consumers to Buy (And It’s Only Just Begun…)
The Olympics are Pushing Consumers to Buy (And It’s Only Just Begun…) The 2022 Winter Olympics are underway in Beijing, and they’re already creating a buying frenzy. The coat that Xi Jinping wore during his speech at the opening ceremony, sold out in minutes on Taobao. And this isn’t your typical impulse buy. The jacket …
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Louis Vuitton Draws Crowds with Takeover of Akimbo Cafe: Would you wait in line for this?
Louis Vuitton Draws Crowds with Takeover of Akimbo Cafe: Would you wait in line for this? Yesterday at 10:00 am there was already a line down the street for Louis Vuitton’s takeover of Akimbo Cafe on Yuanyuan Lu in Shanghai. The building looked great. I’d be keen to see what it was all about. BUT, …