China’s Social Media Apps Have One GENIUS Feature In Common…. (And Most Western Apps Haven't Caught On Yet)
While Chinese social media apps may all target different consumer demographics, there is one key thing that they have in common…
AND it’s something that Western social media apps almost NEVER do.
Most of the social media platforms in China are either directly integrated with ecommerce marketplaces or have an ecommerce component within them.
I’m not talking about having a “link in bio” to purchase things. Viewers can see and buy products on social media WITHOUT ever switching apps.
It’s not just for the young. It’s not just for WeChat. It happens everywhere.
Check out the graphic below to see how diverse the demographics are across China’s top social media platforms…