Live Streaming Tactics That ACTUALLY Work in China

Live streaming is now a MUST for successful ecommerce brands in China. But how do you get the most for your money?

During the first wave of this year’s 618 carnival, Dyson ranked #1 in Alibaba’s small household appliances category. Check out the infographic for in depth information:

Whether driving sales is the most important factor for Dyson during live stream

How Dyson successfully seeds content inside Alibaba’s ecosystem

The role of in-store live broadcasts

Dyson’s preferred KOL partners

Have you seen live-streaming pay off or do you think it’s importance is overrated? Let me know what you think in the comments…