The Olympics are Pushing Consumers to Buy (And It's Only Just Begun...)

The 2022 Winter Olympics are underway in Beijing, and they’re already creating a buying frenzy.

The coat that Xi Jinping wore during his speech at the opening ceremony, sold out in minutes on Taobao.

And this isn’t your typical impulse buy. The jacket retails for a cool 9,000 yuan (US $1,400!!!!)

How will this play out as the games progress? If this is any indication, I’d say its going to be big…

President Xi at the opening of the 2022 Winter Olympics