Did Two KOLs REALLY Generate 1 BILLION RMB in Sales Overnight?

The Singles Day warm up officially started on October 21st and the impact that KOL livestreaming is having is unprecedented. In ONE night, two of China’s top live streamers, generated over 1 BILLION RMB in deposits.
Billion… with a B.

Austin Li & Viya: 1 Billion RMB Overnight

While livestreaming has been a growing force in ecommerce for the past several years, 2020 has propelled it to new heights. With physical showrooms shuttered for much of the year, livestreaming became THE tool for consumer interaction.

And with numbers like this, I’d say it’s not going away any time soon…

Two KOLs generate 1 billion revenue