Timely interview with author Mario Cavolo. We discuss why ‘sub par’ performance is standard for non Chinese brands in Tmall and JD.
We cover failed launches, shutdowns, IP theft, brand squatting, malicious interference and so on. All the juicy stuff.
View the interview here: https://lnkd.in/gEhzrEG
For those in London on March 14th, I’m presenting this topic live and in detail at Retail Without Borders, the EU’s biggest and best conference for global ecommerce professionals. Register here: https://lnkd.in/gbc-67i
Coincidentally, Mario replied to one of my posts on LinkedIn asking to chat. Being a proper journalist, he read my profile in advance and realized that we had shaken hands 3 years ago at an EO Shanghai (Entrepreneurs’ Organization) event…where he was the speaker. Ha!