KEYNOTE: Brand Your Way Into China
Friday, February 28
@ Retail Without Borders
London’s QEII Centre
I’m back on stage later this month speaking to thousands of brand executives with global ambitions. I must say, after being confined during the ongoing Coronavirus outbreak, a small return to “normal” life will be welcome.
Retail Without Borders is Europe’s largest online marketplace conference, where you know you will be inundated with good ideas…the energy is PALPABLE.
There’s a reason I can’t wait to return to this conference year after year…peer-to-peer learning from the best in cross border expansion who know how to enter new markets seamlessly.
I’m honored to have a chance to be amongst such a talented lineup and reveal some borderline “controversial” new material.
For 6 months, we’ve been deep into point of interest…mapping the exact moment(s) when a brand reaches a tipping point. While it’s easy take credit for someone’s success, few can prove they had anything to do with it.
And even fewer can show you HOW it is done…until now. We figured it out by studying brands that are both new to the world AND to China.
Another interesting point? None are Chinese brands. They are global brands and their path to success here isn’t what you think.
Join me: rwb.globlal