Live-Streaming a Key Part of 11.11 Global Shopping Festival in 2019

In a recent article by Reuters, we discussed how live-streaming has become a key part of Alibaba’s 11.11 Global Shopping Festival, also known as Singles Day. Here’s an excerpt:

“Over half of merchants on its Tmall marketplace used live streaming to sell products during the event, and sales generated through the medium surpassed 10 billion yuan at 8.55 a.m. (0055 GMT), Alibaba said.

Nearly all our brands have opted for livestreaming promotions sometime this year,” says Josh Gardner, who helps overseas companies sell products on Tmall as CEO of Kung Fu Data.

“It’s more entertaining than browsing through a product detail page. Traffic from livestreaming is easy to convert into transactions, and Tmall has supported stores that run livestreaming activities with resources.””

Read the full article here: https://www.reuters.com/article/us-singles-day-alibaba-sales-idUSKBN1XK0HD)

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