#Livestream is the name of the game this year and #Alibaba is ramping it up. Livestream only contributed to 10% of GMV on 11-11 last year. This year, they’re pouring in #resources to push that number up as livestream has become mainstream.
During the 1st half of the year, Kuaishou hit about $14B out of their target $37B GMV target for 2020. Douyin only hit $6B during the first half of 2020 while aiming to sell $23B worth in the second half of this year.
That’s 65% – 80% of the year’s target all planned for the second half of the year. There’s no Christmas or Black Friday shopping in #China.
Everything happens on 11-11.
Do you think Kuaishou & Douyin can put a dent in Taobao Live’s #marketshare?