Chinese consumers have a serious appetite for luxury goods. While most categories saw a drop in sales early in the COVID crisis, shoppers are now making up for lost time.
Luxury brands who are thinking about entering the Chinese market may want to evaluate their brands and consider acting sooner rather than later.
I recently spoke with @Gemma Williams @Jing Daily about the complexities facing brands in the luxury sector as they decipher which platform(s) might be best for them.
It can be so hard to decode. What are the costs and benefits associated with each marketplace? What do you qualify for and where will you find the most success? Luckily, this article breaks it all down for you (including an amazing cheat sheet that you’ll want to keep close at hand…)
Check out the full article here: https://jingdaily.com/navigating-tmall-a-guide-for-luxury/
#Tmall #Taobao #TmallGlobal #JD #China #Ecommerce #Marketplaces #ChinaEcommerce #ChinaBusiness