HERE’S WHAT WE DO FOR YOU

HERE’S WHAT WE DO FOR YOU

Infographic showing all services offered by KFD

OUR KEY ACTIVITIES INCLUDE…

MARKET ENTRY CONSULTING

  • Category analysis, top brands/products/ sellers analysis
  • Competitor performance analysis, product range, marketing approach
  • Sales channel analysis
  • Market sizing projections
  • Online store audit with recommendations and implementation roadmap

PURCHASE & IMPORT

  • Plan product offerings (SKUs), product categories, price, product specifications and stock quantity
  • Product selection for all e-commerce channels
  • Place orders & arrange product imports
  • Manage clearance and in-land transport of the goods

STORE SET-UP & OPERATIONS

  • Online store application and set-up
  • Platform communications
  • Traffic management & price monitoring
  • Page designs and regular updates
  • Product positioning and creative concept development
  • Event planning and execution
  • Order management & customer service

MEDIA BUYING & STORE OPTIMIZATION

  • Daily testing and analysis of media investments
  • Identify opportunities for optimization (name/keywords, design/creatives, copywriting, pricing/offers/bundles, etc.)
  • Store traffic and conversion optimization

IN-PLATFORM & OFF-PLATFORM MARKETING

  • Social media marketing (Weibo, RED, Bilibili, Douyin etc.) and campaign management
  • Regular in-store live streaming led by professional anchors
  • Livestream Promotion with multiple KOLs
  • KOL/KOC content seeding & short video marketing (Omni-channel)
  • Cross-platform media buying

LOGISTICS MANAGEMENT

  • Imports management
  • ERP/OMS integration
  • Warehousing & delivery
  • Order fulfillment, pick & pack
  • Inventory syncing and tracking
  • Returns management

RESULTS DELIVERY

  • Regular reporting: Weekly reports, monthly performance reports, cashflow reports
  • Special reports: Event/campaign reports i.e. 618 Shopping Festival Performance Report, Singles Day Report etc.
  • Data analysis: Support product sales planning based on store data to assist the brand increase order accuracy

ADMINISTRATION

  • Accounting & tax administrations
  • Employee relations
  • Legal & Compliance
  • Management of third party vendors
SEAMLESS FROM MARKET ENTRY TO STORE OPERATIONS

🏗️

Prepare

  • Market Analysis
  • Brand Analysis
  • Competitor Analysis
  • Go to Market Strategy
    • Tmall
    • JD
    • WeChat
    • Daigou
    • Others..
  • Platform Selection/Approval
  • RFP Process
  • Brand Planning

🚀

Launch

  • Purchase & Import
  • Merchandising
  • Sales & Inventory Planning
  • Logistics Setup
  • Document Preparation
  • Store Application
  • Platform Relationship Management
  • Store Setup & Design
  • Testing
  • C/S Training
  • Launch Planning
  • Store Launch

🔧

Optimize

  • Daily Operations
  • Traffic Acquisition
  • Design & Media Optimization (SEO/SEM, A/B Testing)
  • C/S Conversion Rate Optimization
  • Merchandise Planning
  • In-platform Content Marketing & Brand Awareness Building
  • Affiliate Marketing (TaoBaoKe)
  • In-platform Events, KOL Seeding, Livestreaming and Live Shopping
  • Data Analysis & Reporting

Let's Get This Straight... China's NEVER Easy.

We are very honest and transparent about China. Here's what to expect before you dip your toes in the water...

THE REALITY IN CHINA