A: The format and behaviors of influence nodes vary by category. The three you mentioned are all quite different and so there really isn’t a one-size-fits-all strategy.

I’d suggest researching “where” and “when” based on the specific things (and brands) you are selling. The further back into the decision cycle, the better. That’s key.

You may find that the activation happened on the Mainland through a passionate community (like ballet schools) and the daigou networks are simply couriers for existing demand rather than the driver itself.

We see this all the time in categories of enthusiasts. It can be any leisure activity. The person could be a comic collector, motorbike racer or budding alpine skier. But it isn’t rocket science. Just loads of hard work and careful research. Anyone can do it!

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