EVENT:
Why Brands Struggle in Today's China:
The New Playbook for China E-Commerce
A four-city tour by Kung Fu Data to discuss the future of global brands in China’s rapidly evolving consumer market.
Tuesday 6 June 2023, 18:00 Madrid
Friday 9 June 2023, 09:30 Berlin
Monday 12 June 2023, 17:00 Milan Super Session (Fully Booked)
Friday 16 June 2023, 08:30 Paris Breakfast Session
About the topic:
China’s changing e-commerce market: an established industry with new rules
As the saying goes, data doesn’t lie. And with the rise of immersive technology and return to normal life post reopening, consumer behaviour in China has changed significantly over the last 6 months.
But this isn’t all bad news. A brave new China has emerged, and is giving first movers an edge (while the fundamentals for success remain timeless).
Join us to learn how the world’s largest online platforms can help your brand and gain insights into why Chinese consumers lose interest in brands. You’ll also discover how Alibaba’s innovative technology has disrupted the industry and how ChatGPT is the key to unlocking its potential.
We’ll also uncover some surprising insights about Chinese consumers and what they really expect from global brands, including the unspoken rules for avoiding PR gaffes when attempting to incorporate Chinese cultural elements in product marketing.
JOSH GARDNER
CO-FOUNDER & CEO
KUNG FU DATA
LAURA PAN
LECTURER
SDA BOCCONI
ARNOLD MA
CEO
QUMIN
JACOPO PESAVENTO
CEO
BRANDING RECORDS
GUO CHENG
CEO
STEPVR
FABIENNE PELLEGRIN
PARTNER
LBB ASIA
JONATHAN SIBONI
CEO
LUXURYNSIGHT
About the event:
Keeping up with the latest e-commerce,
consumer and tech trends
Join us and our rotating panel of experts for an evening of vital data sharing, in-depth discussions and live demonstrations as we reveal the most important real-time transformations in Chinese consumer behaviour and new technologies that will disrupt every brand.
We’ll be interviewing the founders of China’s No. 1 Metaverse portal (and yes, it’s even better than Oculus). This powerful and unique platform is used by over 200 top live-streamers every day, filling rooms with 10,000+ viewers and selling millions.
Don’t just take our word for it, come and experience it for yourself. All attendees will have the opportunity to try the Metaverse terminal hands-on.
And while you’re waiting your turn, you can mingle with your peers and enjoy a nice glass of wine.
What you’ll learn in the event:
- Your 2023 playbook to how the world's largest online platforms are helping brands
- Why Chinese consumers lose interest in brands
- Something strange you didn't know about Chinese consumers this spring
- What China’s online shoppers really expect from foreign brands (it’s not just lower prices)
- The unspoken rules for using Chinese cultural elements in product marketing
Fill out the form to claim your seat at this event series
- Tuesday 6th June 2023, 18:00 Madrid
- Friday 9th June 2023, 09:30 Berlin
- M̶o̶n̶d̶a̶y̶ 1̶2̶t̶h̶ J̶u̶n̶e̶ 2̶0̶2̶3̶, 1̶7̶:̶0̶0̶ M̶i̶l̶a̶n̶ S̶u̶p̶e̶r̶ S̶e̶s̶s̶i̶o̶n̶ - This session is fully booked
- Friday 16th June 2023, 08:30 Paris Breakfast Session - Registration closing soon