Embedded social proof isn’t a cheap trick.

In China’s online marketplaces, it is often THE deciding factor for most consumers.

Our A/B tests show positive increases in conversion for most categories and most products.

For example, a client in the highly “commoditized” educational toys space saw conversion on SKUs with embedded social proof increase by a factor of 4.53X.

That’s a 453% improvement.

(Oh…and that TEST was conducted in APRIL 2020. The improvement is permanent so far)

Check out the infographic to see how it works in Tmall.

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