Embedded social proof isn’t a cheap trick.
In China’s online marketplaces, it is often THE deciding factor for most consumers.
Our A/B tests show positive increases in conversion for most categories and most products.
For example, a client in the highly “commoditized” educational toys space saw conversion on SKUs with embedded social proof increase by a factor of 4.53X.
That’s a 453% improvement.
(Oh…and that TEST was conducted in APRIL 2020. The improvement is permanent so far)
Check out the infographic to see how it works in Tmall.
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