It’s a moment I recently shared with 252 attendees of Best of Britain and some were confused. That’s because #brands often take it for granted.
They try to pinpoint a winning #strategy …while others DO JUST AS WELL without one.
They spend all day grinding it out, trying every trick, tip or tactic (and driving their staff and vendors crazy.)
But all they really need to do is:
1) Master #ecosystem dynamics
2) Run the right plays
We spent 6 months deep into point of interest…mapping the exact moment(s) when a brand reaches a tipping point in #China
While it’s easy take credit for someone’s #success, few can prove they had anything to do with it. And even fewer can show you HOW it is done…until now.
We figured it out by studying brands that are both new to the world AND to China.
Get your free copy of “Brand Your Way Into China” HERE