I cannot stress this enough… doing business in #China is NOT THE SAME as doing business in the #West. Taobao is NOT Amazon.

When #foreign brands first enter China #ecommerce, they often use actual product or model names in their #product titles.

At first it looks absolutely fine… this is how they’ve done things for years in the West, right?

WRONG!

Often, they don’t realize their #mistake until it is much too late…. after they’ve lost all of their #traffic to competitors’ stores.

Unlike #Amazon, where product titles are short and limited to key attributes, product titles on #Taobao are long, and include #keywords that are #trending within the category.

Constantly #analyzing search trends and #optimizing product titles accordingly is EXTREMELY important.

Check out the #graphic for an example showing how different the titles are displayed when searching the keyword “Nike.”

Don’t fall prey to this #costly mistake… ditch the Amazon way.

If you want a chance at #success in China, take the time to do your #research and #adapt your #strategies to what WORKS in China.

#ChinaBusiness #ChinaEcommerce #InternationalBusiness #ChinaLaunch #Tmall #Alibaba #LearnFromYourMistakes #MarketEntry #SEO #Brands