There’s a new group of #Chinese consumers and #brands should take note.

Unlike the traditional #fathers of days gone by, the young “new milk dads” born in the #80s and #90s show different characteristics and #consumption behaviors.

They follow the latest #trends, are motivated by #curiosity, devote a lot of time to household #chores, and frequently purchase #household items online.

In addition, they enjoy spoiling their #wives…. but not at the expense of neglecting their own needs.

These “new milk dads” are constantly investing in themselves through #fashion, personal care, and #fitness.

Are you a “new milk dad” or do you know someone who is?

While the numbers don’t lie, there are exceptions to every rule… do these stats ring true for you and your family?

#China #ChineseConsumers #NewMilkDads #HouseholdChores #HouseholdProducts #ChinaBusiness #Ecommerce #Tmall #Taobao #Alibaba #Families #Dads #ConsumerBehavior #ConsumerSpending #PersonalCare