Your work has been terrific… BUT we’re going with someone who’s a “better fit”

No one EVER wants to be on the receiving end of these words. Unfortunately, we were recently in that very position, receiving notice from a client who had decided to move on.

I have to say, we were taken aback.

Their store was doing quite well… even showing massive improvements in sales. Tmall loved the brand and was actively supporting them and helping them to gain more exposure.

We had to figure out the real reason behind it, so I sat down with our accounts team to analyze the situation in detail.

The conclusion as this…

We failed to build chemistry with the brand. Most meetings were done remotely, we were passive in sharing opinions, constantly asking the brand’s permission to take action, and we didn’t have a good personality fit with the brand manager.

This was night and day when compared to brands of similar size and store performance who absolutely LOVE us.

The bottom line… chemistry matters (often even more than performance.)

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