Aug 26, 2025

KFD Data Brief: Year of the Snake

Aug 26, 2025

KFD Data Brief: Year of the Snake

China 2025. Still worth it. But only if you play it right.

China hasn’t stopped growing. It’s just gotten harder.

The domestic players are faster. The consumers are smarter. The old tricks don't work anymore. But for global brands willing to reset, rethink, and actually meet the market where it is, 2025 is full of real, bankable opportunities.

This isn't a trend report. It's a battle map.

Inside, you’ll find the moves that matter. The sectors still on fire. The tactics that actually work. And the cold, hard truth about what foreign brands need to do to win in this version of China.

If you’re serious about making money in China this year, read this first.


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