KFD

Insights. Updates. Win China.

From market analysis to press features, explore how we think, what we’ve learned, and how brands win.

Insights. Updates. Win China.

From market analysis to press features, explore how we think, what we’ve learned, and how brands win.

China Market Insight.

Articles on digital trends, consumer behavior, platform shifts, and competitive intelligence

The “New Normal” of China’s Fashion Industry in 2025: The Rise of Lower-Tier Market Consumption

Discover the latest design trends shaping the digital world and how they impact business.

The “New Normal” of China’s Fashion Industry in 2025: The Rise of Lower-Tier Market Consumption

Discover the latest design trends shaping the digital world and how they impact business.

The “New Normal” of China’s Fashion Industry in 2025: The Rise of Lower-Tier Market Consumption

Discover the latest design trends shaping the digital world and how they impact business.

May 19, 2025

The Wave of Store Closures: What’s Next for Luxury Retail?

Every era has its own opportunities—but in this one, the key to success may no longer lie in “aggressive expansion.”

May 19, 2025

The Wave of Store Closures: What’s Next for Luxury Retail?

Every era has its own opportunities—but in this one, the key to success may no longer lie in “aggressive expansion.”

May 27, 2025

AI Emerges as a Key Tool for Optimizing Product Search in Digital Retail Boom

Research reveals that in the fashion retail sector, a majority of consumers (66%) still prefer online shopping.

May 27, 2025

AI Emerges as a Key Tool for Optimizing Product Search in Digital Retail Boom

Research reveals that in the fashion retail sector, a majority of consumers (66%) still prefer online shopping.

May 19, 2025

The Wave of Store Closures: What’s Next for Luxury Retail?

Every era has its own opportunities—but in this one, the key to success may no longer lie in “aggressive expansion.”

Mar 10, 2025

Why Are Sports Brands Venturing into Sports Nutrition? Even Decathlon Has Protein Powder Now

Known primarily for its sportswear and equipment, Decathlon’s push into the sports nutrition market is a clear signal of its strategic expansion.

Mar 10, 2025

Why Are Sports Brands Venturing into Sports Nutrition? Even Decathlon Has Protein Powder Now

Known primarily for its sportswear and equipment, Decathlon’s push into the sports nutrition market is a clear signal of its strategic expansion.

Mar 10, 2025

Why Are Sports Brands Venturing into Sports Nutrition? Even Decathlon Has Protein Powder Now

Known primarily for its sportswear and equipment, Decathlon’s push into the sports nutrition market is a clear signal of its strategic expansion.

Feb 18, 2025

The Boom of China’s Goods Economy in 2025: Unlocking the Traffic Code for Brands

A one-second delay can cost conversions. Let’s talk about optimizing speed for better results.

Feb 18, 2025

The Boom of China’s Goods Economy in 2025: Unlocking the Traffic Code for Brands

A one-second delay can cost conversions. Let’s talk about optimizing speed for better results.

Feb 18, 2025

The Boom of China’s Goods Economy in 2025: Unlocking the Traffic Code for Brands

A one-second delay can cost conversions. Let’s talk about optimizing speed for better results.

Mar 23, 2025

The Rise of the Gym Bag: Middle-Class Embrace Fitness Over Luxury

As the fitness lifestyle becomes the new trend in cities like Beijing, Shanghai, and Guangzhou, this wave is now influencing the choice of commuter bags among urban dwellers.

Mar 23, 2025

The Rise of the Gym Bag: Middle-Class Embrace Fitness Over Luxury

As the fitness lifestyle becomes the new trend in cities like Beijing, Shanghai, and Guangzhou, this wave is now influencing the choice of commuter bags among urban dwellers.

Mar 23, 2025

The Rise of the Gym Bag: Middle-Class Embrace Fitness Over Luxury

As the fitness lifestyle becomes the new trend in cities like Beijing, Shanghai, and Guangzhou, this wave is now influencing the choice of commuter bags among urban dwellers.

Apr 1, 2025

How Tmall Fashion Unlocks New Possibilities in the “Content Era” Through UR’s 6-Hour Livestream Show

URBAN REVIVO (UR) brought its fashion show to Tmall’s livestream, delivering an immersive sensory experience that transformed the digital space into a dynamic runway.

Apr 1, 2025

How Tmall Fashion Unlocks New Possibilities in the “Content Era” Through UR’s 6-Hour Livestream Show

URBAN REVIVO (UR) brought its fashion show to Tmall’s livestream, delivering an immersive sensory experience that transformed the digital space into a dynamic runway.

Apr 1, 2025

How Tmall Fashion Unlocks New Possibilities in the “Content Era” Through UR’s 6-Hour Livestream Show

URBAN REVIVO (UR) brought its fashion show to Tmall’s livestream, delivering an immersive sensory experience that transformed the digital space into a dynamic runway.

KFD Originals.

In-house reports, strategy playbooks, brand performance frameworks

May 27, 2025

AI Emerges as a Key Tool for Optimizing Product Search in Digital Retail Boom Copy

Research reveals that in the fashion retail sector, a majority of consumers (66%) still prefer online shopping.

May 27, 2025

AI Emerges as a Key Tool for Optimizing Product Search in Digital Retail Boom Copy

Research reveals that in the fashion retail sector, a majority of consumers (66%) still prefer online shopping.

May 27, 2025

AI Emerges as a Key Tool for Optimizing Product Search in Digital Retail Boom Copy

Research reveals that in the fashion retail sector, a majority of consumers (66%) still prefer online shopping.

May 19, 2025

The Wave of Store Closures: What’s Next for Luxury Retail? Copy

Every era has its own opportunities—but in this one, the key to success may no longer lie in “aggressive expansion.”

May 19, 2025

The Wave of Store Closures: What’s Next for Luxury Retail? Copy

Every era has its own opportunities—but in this one, the key to success may no longer lie in “aggressive expansion.”

May 19, 2025

The Wave of Store Closures: What’s Next for Luxury Retail? Copy

Every era has its own opportunities—but in this one, the key to success may no longer lie in “aggressive expansion.”

Apr 15, 2025

AI Fitness Coaches – Could They Spark the Next “Nationwide Fitness” Trend?

A quick search for “DeepSeek fitness” on Xiaohongshu reveals a flood of posts teaching users how to refine their queries, tailor prompts, and turn the AI into a personalized virtual trainer.

Apr 15, 2025

AI Fitness Coaches – Could They Spark the Next “Nationwide Fitness” Trend?

A quick search for “DeepSeek fitness” on Xiaohongshu reveals a flood of posts teaching users how to refine their queries, tailor prompts, and turn the AI into a personalized virtual trainer.

Apr 15, 2025

AI Fitness Coaches – Could They Spark the Next “Nationwide Fitness” Trend?

A quick search for “DeepSeek fitness” on Xiaohongshu reveals a flood of posts teaching users how to refine their queries, tailor prompts, and turn the AI into a personalized virtual trainer.