KFD

Insights. Updates. Win China.

From market analysis to press features, explore how we think, what we’ve learned, and how brands win.

Insights. Updates. Win China.

From market analysis to press features, explore how we think, what we’ve learned, and how brands win.

China Market Insight.

Articles on digital trends, consumer behavior, platform shifts, and competitive intelligence

The “New Normal” of China’s Fashion Industry in 2025: The Rise of Lower-Tier Market Consumption

Discover the latest design trends shaping the digital world and how they impact business.

The “New Normal” of China’s Fashion Industry in 2025: The Rise of Lower-Tier Market Consumption

Discover the latest design trends shaping the digital world and how they impact business.

The “New Normal” of China’s Fashion Industry in 2025: The Rise of Lower-Tier Market Consumption

Discover the latest design trends shaping the digital world and how they impact business.

Sep 8, 2025

When Did a 174 km Mountain Race Become More Important Than Fashion Week for Global Brands?

For global brands, a 174 km mountain race is no longer just sport. It is the new runway.

Sep 8, 2025

When Did a 174 km Mountain Race Become More Important Than Fashion Week for Global Brands?

For global brands, a 174 km mountain race is no longer just sport. It is the new runway.

Sep 5, 2025

Of Sneaker Collaborations and Creative Triumphs: The Best of 2025 So Far

These are not just shoes. They are cultural case studies in how far collaboration can go when it is treated as design, not just marketing.

Sep 5, 2025

Of Sneaker Collaborations and Creative Triumphs: The Best of 2025 So Far

These are not just shoes. They are cultural case studies in how far collaboration can go when it is treated as design, not just marketing.

Sep 8, 2025

When Did a 174 km Mountain Race Become More Important Than Fashion Week for Global Brands?

For global brands, a 174 km mountain race is no longer just sport. It is the new runway.

Sep 3, 2025

Forever 21’s Fourth Shot at China: Can the Comeback Stick?

This time, the American fast-fashion giant is making a louder entrance than ever before. Yes, this is the brand’s fourth attempt to win over China.

Sep 3, 2025

Forever 21’s Fourth Shot at China: Can the Comeback Stick?

This time, the American fast-fashion giant is making a louder entrance than ever before. Yes, this is the brand’s fourth attempt to win over China.

Sep 3, 2025

Forever 21’s Fourth Shot at China: Can the Comeback Stick?

This time, the American fast-fashion giant is making a louder entrance than ever before. Yes, this is the brand’s fourth attempt to win over China.

Sep 1, 2025

Fashion’s New Safety Net: Why Louis Vuitton, Zara, and Everyone In Between Are Betting on Beauty

For fashion, beauty is more than a new revenue stream. It is a hedge against risk, a bridge to younger audiences, and a category that scales without diluting brand equity.

Sep 1, 2025

Fashion’s New Safety Net: Why Louis Vuitton, Zara, and Everyone In Between Are Betting on Beauty

For fashion, beauty is more than a new revenue stream. It is a hedge against risk, a bridge to younger audiences, and a category that scales without diluting brand equity.

Sep 1, 2025

Fashion’s New Safety Net: Why Louis Vuitton, Zara, and Everyone In Between Are Betting on Beauty

For fashion, beauty is more than a new revenue stream. It is a hedge against risk, a bridge to younger audiences, and a category that scales without diluting brand equity.

Aug 29, 2025

When Taylor Said “Yes,” So Did the Brands: How Swift’s Engagement Sparked a Marketing Frenzy

The real story is not just about likes. It is about how brands raced to turn one personal announcement into marketing gold.

Aug 29, 2025

When Taylor Said “Yes,” So Did the Brands: How Swift’s Engagement Sparked a Marketing Frenzy

The real story is not just about likes. It is about how brands raced to turn one personal announcement into marketing gold.

Aug 29, 2025

When Taylor Said “Yes,” So Did the Brands: How Swift’s Engagement Sparked a Marketing Frenzy

The real story is not just about likes. It is about how brands raced to turn one personal announcement into marketing gold.

Aug 27, 2025

6 E-Commerce Mistakes International Brands Keep Making in China (And What 2025 Customers Actually Want Now)

Let’s break down the 6 biggest e-commerce mistakes global brands are STILL making in China in 2025, and how to finally get it right.

Aug 27, 2025

6 E-Commerce Mistakes International Brands Keep Making in China (And What 2025 Customers Actually Want Now)

Let’s break down the 6 biggest e-commerce mistakes global brands are STILL making in China in 2025, and how to finally get it right.

Aug 27, 2025

6 E-Commerce Mistakes International Brands Keep Making in China (And What 2025 Customers Actually Want Now)

Let’s break down the 6 biggest e-commerce mistakes global brands are STILL making in China in 2025, and how to finally get it right.

KFD Originals.

In-house reports, strategy playbooks, brand performance frameworks

KFD Mini Book: How Brands Go Viral in China

KFD Mini Book: 100 Consumer Trends Disrupting China This Year

KFD Insights: Why Brands Struggle in China

KFD Insights: Setting Up and Running Successful Online Marketplace Stores in China

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