Everything You Need to Know to Get It Right (and What Happens If You Don’t)

Opening a flagship store on Tmall sounds like a dream move. In reality, it’s a multi-layered process filled with traps most brands don’t see coming.

This report provides a step-by-step breakdown of how to launch, run, and sustain a winning e-commerce presence in China. From compliance requirements and pricing strategy to asset localization and platform politics, you’ll get a clear-eyed view into what it actually takes to succeed - and why many brands fail during setup alone.

If you're serious about marketplace commerce in China, this guide is non-negotiable. Don't start without it.