A Radar for What’s Shifting… Fast

In China, trends don’t trickle. They erupt.

This compact but powerful KFD Mini Book is your real-time radar on the cultural, behavioral, and commercial shifts that are transforming China’s consumer market right now. From niche identity movements and hyper-local subcultures to tech-enabled behaviors and platform-native rituals, this book gives you a front-row seat to what’s changing - and what it means for your brand.

You’ll find 100 sharp, vivid micro-trends - each one a signal that can guide brand strategy, product development, content creation, or simply help you understand how fast the ground is shifting under your feet.

Forget big macroeconomic slides. This is the stuff that moves markets.If you're trying to stay ahead in China, this is your cheat code.