In a world characterised by rapid urbanisation, technological advancements, and the bustling pace of modern life, an intriguing phenomenon is taking hold in China—a collective embrace of the great outdoors...
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Young Chinese Flock to Wholesale Markets for Fashion, Abandoning Prestige
In a world characterised by rapid urbanisation, technological advancements, and the bustling pace of modern life, an intriguing phenomenon is taking hold in China—a collective embrace of the great outdoors...
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Sports Brand Insights: China’s Sports Consumption Trends in 2025
In a world characterised by rapid urbanisation, technological advancements, and the bustling pace of modern life, an intriguing phenomenon is taking hold in China—a collective embrace of the great outdoors...
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New Opportunities: Should Overseas Brands Enter the Chinese Market for Growth?
In a world characterised by rapid urbanisation, technological advancements, and the bustling pace of modern life, an intriguing phenomenon is taking hold in China—a collective embrace of the great outdoors...
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Alone but not lonely: How Empty-Nest Youth are driving China’s ‘Loneliness Economy’
In a world characterised by rapid urbanisation, technological advancements, and the bustling pace of modern life, an intriguing phenomenon is taking hold in China—a collective embrace of the great outdoors...
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How Outdoor Appeal Leads the Charge in the Trending Outdoor Economy
In a world characterised by rapid urbanisation, technological advancements, and the bustling pace of modern life, an intriguing phenomenon is taking hold in China—a collective embrace of the great outdoors...
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Untapped Potential in China’s Night Economy, Just Take a Look at “Nightlife’”
