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Data Analysis & Insights
Marketing Strategy

Learn how Dion Lee leveraged Kung Fu Data's e-commerce solutions to win the China game and take back brand control

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When Dion Lee first launched its flagship store on China e-commerce, it was experiencing a significant loss in store traffic due to aggressive price cuts and advertising spending on brand keywords by resellers.

“Kung Fu Data has an expert understanding of not only the Tmall platform, but the industry as a whole, and offers streamlined support in the red tape of onboarding. The ongoing great work with both prospective and existing customers is directly reflected in higher ratings and a stronger brand presence.”

– Anna Sergiou, Chief Executive Officer, Dion Lee

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