Skip to content

DATA BRIEF

Data Analysis & Insights
Marketing Strategy

Chinese Consumer Behaviour in 2023 – In Depth Data Brief

Fill in the form below and you'll receive the data brief via email

According to data from the Ministry of Commerce, online retail sales in China increased by 3.1% YoY in the first half of 2022, with live-streaming sales volume growing by 58.2%, becoming a new hotspot for consumption growth.

With increased competition and constantly evolving trends, having a successful e-commerce marketing campaign is more critical than ever in 2023. In the year ahead, brands looking to succeed in China’s digital marketplace must focus on capturing trends and seizing opportunities.

This data brief provides insights into consumer behaviour in the Chinese e-commerce market and discusses the key trends and strategies for a successful marketing campaign in China in 2023.

In this data brief, you’ll find:

You might be interested...

How To Sell Your Brand in China: Steps To Become a Winner

How Product Sizing can make or break a brand in China

Live Streaming Tactics That ACTUALLY Work in China

Fill in the form below and you'll receive the data brief via email