Data Analysis & Insights
Learn how Kung Fu Data turned G-Star from a sinking ship to an award winner
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G-Star threw in the towel on its China operations in 2021 and handed over its entire online business to Kung Fu Data. Within the first six months, Kung Fu Data improved G-Star’s store rating by 388% and leveraged shopping festivals to bring the brand to new highs.
“Kung Fu Data’s deep expertise in DTC online in China and full-service model enables us to focus on growing the brands in our home markets whilst they grow our business in China. The Kung Fu Data team is highly professional and data driven, putting the facts first and not only paying lip service to them but actually using them for all decision making.”
– Albert Luggenhorst, Head of Strategy, G-Star