Data Analysis & Insights
Learn how Beats by Dre partnered with Kung Fu Data to turn up the volume of its brand in China
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Unauthorised resellers, counterfeit products and a devastating price war…Beats by Dre was between a rock and a hard place two years into the launch of its Tmall flagship store. After partnering with Kung Fu Data, Beats by Dre saw its revenue grow by four times in 3 months.
“Kung Fu Data helped Beats better understand Tmall analytics and supported an optimisation push that paid real dividends.”
– Ben Walters, Marketing Director, Beats by Dre