Data Analysis & Insights
Learn how CEP went from zero to category leader with innovative solutions by Kung Fu Data
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Prior to the launch of its flagship store, the name “CEP” was widely known to Chinese consumers as a home lighting brand. Most of the traffic related to the keyword “CEP” was being routed to a store selling lighting products. Kung Fu Data’s end-to-end services helped CEP become a leading brand in the “proper” category.
“With Kung Fu Data we experienced the build-up of a brand from zero into a relevant market for us globally. When we first talked to Kung Fu Data we felt understood and we also felt that ‘China e-commerce’ has been well explained to us. We never feel that Kung Fu Data wants to only ‘sell’ us something, we feel like the suggestions are coming to improve together the sales and brand performance. Kung Fu Data always makes sure we are in good hands.”
– Maximilian Mucha, APAC Sales Director, CEP