In a world characterised by rapid urbanisation, technological advancements, and the bustling pace of modern life, an intriguing phenomenon is taking hold in China—a collective embrace of the great outdoors...
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China’s Clothing Industry Quietly Rebounds in 2024
In a world characterised by rapid urbanisation, technological advancements, and the bustling pace of modern life, an intriguing phenomenon is taking hold in China—a collective embrace of the great outdoors...
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2025 Sports Industry Marketing: Focus on Deep Consumer Insights for Sustainable Growth
In a world characterised by rapid urbanisation, technological advancements, and the bustling pace of modern life, an intriguing phenomenon is taking hold in China—a collective embrace of the great outdoors...
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True Religion, a US Fashion Brand with Two Bankruptcies, Plans to Enter the Chinese Market in 2023
In a world characterised by rapid urbanisation, technological advancements, and the bustling pace of modern life, an intriguing phenomenon is taking hold in China—a collective embrace of the great outdoors...
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Gorpcore Outdoor Style Wins Over Young Middle-Class Chinese, Alongside Yoga Pants and High Fashion
In a world characterised by rapid urbanisation, technological advancements, and the bustling pace of modern life, an intriguing phenomenon is taking hold in China—a collective embrace of the great outdoors...
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The Rise of “Fashion + Coffee” Pop-up Stores in China
In a world characterised by rapid urbanisation, technological advancements, and the bustling pace of modern life, an intriguing phenomenon is taking hold in China—a collective embrace of the great outdoors...
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Why Are Women’s Sportswear Sizes Getting Smaller in China?