Prior to its store launch, “CEP” was widely known to Chinese consumers as a home lighting brand. Most of the “CEP” related traffic was being routed to the lighting store.
Find out how we helped them make a breakthrough.
MAXIMILIAN MUCHA
APAC Sales Director, CEP
With KFD we experienced the build-up of a brand from zero into a relevant market for us globally. When we first talked to KFD we felt understood and on the other hand we felt that the new topic ‘eCommerce China’ has been well explained to us. We never feel that KFD wants to only ‘sell’ us something, we feel like the suggestions are coming to improve together the sales and brand performance. And they always made sure we are in good hands.