CASE STUDY
Data Analysis & Insights
Marketing Strategy
Learn how 2XU leveraged Kung Fu Data's e-commerce expertise in conjunction with innovative omni-channel marketing initiatives to find China success
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After an unsuccessful joint venture with a Chinese portfolio company, 2XU decided to work with Kung Fu Data to re-launch the brand in China. Read the case study to learn how 2XU leveraged omni-channel marketing strategies in combination with Kung Fu Data’s e-commerce expertise to find China success.
“We were able to rebuild our China business without having to invest in an onsite team, WFOE, and still have local experts with an entrepreneurial mindset ‘on the ground’. Kung Fu Data always provides immediate support and direct honest feedback.”
– Marc Boelen, Chief Commercial Officer, 2XU
Read the case study to learn:
- How Kung Fu Data re-built the 2XU brand from day one
- How Kung Fu Data leveraged influencer marketing to make 2XU a leader in the performance category
- How 2XU almost tripled its search volume and diversified its customer demographic
- How shopping festivals were integral to making 2XU a success