WEBINAR
Fear and Failure in China & Southeast Asia:
Lessons from Brands that Overcame Adversity
Learn from the failures and successes of global brands in China and discover the crucial lessons you need to thrive in APAC and beyond in this exclusive webinar.
China’s fractured marketplace: A treasure chest of crucial case studies for global brands
What a year it’s been. 2023 so far has given brands and retailers much to think about as consumer spending has become more restrained, with “revenge consumption” failing to materialise into anything substantial.
The Chinese market has been particularly challenging for global brands. Overzealous expectations of market recovery following the country’s elimination of coronavirus control policies led to immense disappointment when a chilling reality of worsening youth unemployment, deflation and historically low economic growth set in.
Is this cause for concern? Certainly. But is it the end of the world? Not at all.
Many brands have experienced some degree of failure in China this year. Some have even pulled out completely. But the ones that assembled in the war room and reimagined their strategies emerged on top. What went right?
Get your hands on this exclusive webinar to get all the answers!
About the topic:
China’s changing e-commerce market: an established industry with new rules
JOSH GARDNER
CO-FOUNDER & CEO
KUNG FU DATA
CASLINE CHU
MANAGING DIRECTOR
KELLOGG
AURELIEN RIGART
MANAGING DIRECTOR
IT CONSULTIS
ALLIE ROOKE
FOUNDER
CLEAN BEAUTY ASIA
About the webinar:
Impactful lessons for brands in APAC and beyond
Access this exclusive webinar to discover eye-opening case studies, in-depth discussions and specialist keynotes. We will analyse brand failures and successes to reveal the most crucial lessons from China for brands to thrive in APAC and beyond amidst a tumultuous global landscape.
What you’ll learn in the webinar:
- Why certain brands failed in China in 2023
- Why other brands won in China in 2023
- How global brands and apply these lessons to thrive in APAC and beyond
- What to expect from China's economy moving forward
Fill out the form to get access to this exclusive webinar
- Why certain brands failed in China in 2023
- Why other brands won in China in 2023
- How global brands and apply these lessons to thrive in APAC and beyond
- What to expect from China's economy moving forward