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The Complete Guide for Enhancing Your Brand and E-commerce Performance in China.
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In the past decade, Kung Fu Data has grown to become the ultimate China e-commerce partner for fashion, lifestyle and performance.

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Knowledge is power - especially in China

Access free reports, webinars, whitepapers and more to maximise your brandʼs potential in Chinaʼs fashion, lifestyle and performance sectors.

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Data Brief

Chinese Consumer Behaviour in 2023 – In Depth Data Brief

Our latest data brief, Chinese Consumer Behaviour in 2023, is packed full of valuable consumer insights and vital new trends to be on the lookout for this year in China’s

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Just released

Data Brief

Chinese Consumer Behaviour in 2023 – In Depth Data Brief

Our latest data brief, Chinese Consumer Behaviour in 2023, is packed full of valuable consumer insights and vital new trends to be on the lookout for this year in China’s flourishing e-commerce market.

Download the data brief

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BYD’s Rise in Japan: A Historic Shift in the EV Landscape

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Kung Fu Data Launches New Division Focused on Sustainability and Ethical Branding

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Why Brands Struggle in Today’s China:The New Playbook for China E-commerce

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Knowledge is power - especially in China

Access free reports, webinars, whitepapers and more to maximise your brandʼs potential in Chinaʼs fashion, lifestyle and performance sectors.

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In this ebook we share (openly) the hidden factor behind every success story in China, and what you need to have in order to get traction. Call it an “insider’s playbook” where you will find ...

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China’s consumer market is the largest in the world. This is another way of saying that China offers greater growth potential than you’ll find in any market anywhere else in the world. China’s market is expected...

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In recent years, with the rise of the metaverse, the development of speech synthesis and engine technology has led to increasingly sophisticated and versatile creation and activation of...

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With over 200 million monthly active users in 2021, Xiaohongshu is one of the most popular social platforms in China. In particular, it is one of the most trusted for...

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For a fashion brand, controlling the return rate is at the core of its success. This is because all stores on Tmall must oblige with the 7-day...

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Double Eleven is China’s largest online shopping day which happens every year on 11 November. In English it’s sometimes referred to as...

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The world’s second-largest economy and most competitive consumer market, China has been at the forefront of marketing trends shaping the global economy. According to China’s Ministry of ...

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We've advised countless brands entering marketplaces like Tmall and JD. This guide is a collection of answers to various questions we've encountered while working in the trenches everyday.

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Live streaming is now a MUST for successful ecommerce brands in China. But how do you get the most for your money? ...

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In a world characterised by rapid urbanisation, technological advancements, and the bustling pace of modern life, an intriguing phenomenon is taking hold in China—a collective embrace of the great outdoors...

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In a world characterised by rapid urbanisation, technological advancements, and the bustling pace of modern life, an intriguing phenomenon is taking hold in China—a collective embrace of the great outdoors...

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In a world characterised by rapid urbanisation, technological advancements, and the bustling pace of modern life, an intriguing phenomenon is taking hold in China—a collective embrace of the great outdoors...

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